GUIDE is a travel app offering unique CityWalk tours in Hong Kong, led by elderly guides. This innovative platform not only provides tourists with authentic cultural experiences but also promotes social re-employment for the elderly. Through GUIDE, visitors can explore hidden gems and hear personal stories from guides who have lived through decades of change.
With an easy-to-use interface, users can book guided tours with just a few taps, choosing from available guides nearby. Each tour goes beyond the usual tourist spots, showcasing lesser-known neighborhoods and heritage sites, offering a deeper, more personal connection to Hong Kong’s culture.
GUIDE is more than a tour service—it empowers the elderly by offering them meaningful employment, fostering active aging, and bridging generational gaps. The program also promotes sustainable tourism, helping protect Hong Kong’s cultural heritage while providing unique, engaging experiences for visitors.
With GUIDE, exploring Hong Kong becomes an enriching journey guided by those who know the city best.
